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Belk Beauty takes inspiration from retailer's southern roots.
September 26, 2018
By: Christine Esposito
Editor-in-Chief
Belk, Inc. has launched its first in-house beauty line, Belk Beauty. Now available online and in-store, Belk Beauty is inspired by the brand's southern roots and their customers' colorful outlook, according to the private department store company which is based in Charlotte, NC. “Belk Beauty is here to help every southern and sophisticated customer cultivate her perfect look,” said Christine Woodward, vice president and divisional merchandise manager of beauty and fragra...
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